MTN partners with Gameloft to introduce subscription-based games platform in South Africa

Gameloft Business Solutions has rolled out MTN Arcade, a new mobile gaming subscription platform accessible to all MTN customers in South Africa.

The collaboration highlights the launch of Gameloft Business Solutions, a provider of gaming solutions for carriers and manufacturers, under its new identity.

According to the Vice president of global sales & distribution at Gameloft, Yann Fourneau, “From the start, we want everyone to play, and we make sure everyone can as we believe there’s a game for everyone. Our new name reflects this mindset, as we are always thinking about new solutions for our partners to allow them to bring the wonder of games to their customers, no matter the device or channel. The launch of MTN Arcade is a great example of our ability to deliver innovative platforms for our partners.”

The platform is accessible for a fixed daily subscription fee, with an array of premium mobile games available such as Asphalt Nitro, NOVA Legacy, PAC-MAN and Sonic Runners Adventure.

Furthermore, MTN Arcade offers users hundreds of games of all genres with exclusive features such as tournaments and esports events, all within a single environment.

On the other hand, Ernst Fonternel, the chief digital officer of MTN South Africa, stated, “Subscription-based business models are increasingly trending in the market. We have a longstanding relationship with Gameloft, and we were looking for new ways to add value to our offers. Their expertise in the mobile ecosystem naturally led us to entrust them with our subscription offer management.”