MTN Nigeria announced the launch of Y’ello Star, its new music reality television show. The show seeks to groom musical talent by providing a lifetime opportunity to turn their dreams and aspirations into reality.
Since 2006, MTN Nigeria has trained hundreds of young Nigerians in the art and business of music. Y’ello Star is all about providing a platform for Nigerian musical talents to excel, while bringing the process of creating the ultimate superstar to every Nigerian television screen.
Chief Marketing Officer, MTN Nigeria, Rahul De said, “We know that there’re a lot of talented people in Nigeria who need to turn up their musical careers. This platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes.”
Auditions will take place in Abuja, Enugu and Lagos and the finalists from the auditions will proceed to the ‘incubation hub’ in Lagos, where they will be coached by experts in the music industry. The competition will run until June 2020.