MTN and StarTimes strike a deal to launch TV App in Uganda

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MTN Uganda collaborates with StarTimes Uganda that will see the telecommunications giant offer special promotional MTN TV bundles for viewers to watch the latest StarTimes entertainment, sports and news for as low as 0.51 US dollars (for two hours) and 1.02 US dollars (for four hours) per day using the StarTimes app. 

MTN Uganda Chief Marketing Officer Olivier Prentout expressed, “We are happy to partner with StarTimes Uganda as we continue our vision of delivering a bold, new digital world to our customers. StarTimes, as the market leader in paid TV subscriptions, reaches out to the widest range of customers across Uganda. This is important in ensuring internet access – as well as TV content – is accessed by as many customers as possible.”

On the other hand, Aldrine Nsubuga, Vice President and Brand & Marketing Director of StarTimes Uganda said that this is a very huge milestone to their company to partner with African Communication giants, “As the leading pay TV in Uganda, we are delighted to be launching this partnership with the largest telecommunications company in Uganda. The FIFA World Cup is the largest single event in the world and everyone wants to be a part of it. As official broadcasters of Russia 2018, this innovation should enable every Ugandan with a phone to follow and enjoy the FIFA World Cup wherever they are at their convenience affordably.”

Prentout further declared, “With more and more people being connected to smart phones and steady internet, TV will become something that will be mandatory to access on the go. The only way to do this is through having unlimited access to all their TV entertainment. We believe that the MTN – StarTimes Uganda partnership can deliver this.”

During the launch, members were explained to how the timing of the bundle only references the total time spent consuming content on the StarTimes app. If one buys a two-hour bundle and watches it for 10 minutes then stops, the time counter also stops. When you resume and watch for another 20 minutes and then you stop, your total time used will be 30 minutes. This goes on until your total usage is equal to two hours, and then the bundle expires.