Swedish media company, Modern Times Group AB (MTGB), which co-owns Russia’s publicly traded television broadcaster, CTC Media Inc., has launched Russian pay-TV movie channel, TV1000 Russian Kino, on Israel’s satellite TV platform, yes.
“Our wholesale channel business has constantly expanded into new markets since it was launched more than 10 years ago,” said Jorgen Madsen Lindemann, Chief Executive Officer of MTG. “This is the second new market that we have entered this year after Turkey in January.”
With this arrangement, the Russian channel will reach out to about 600,000 homes, which corresponds to about 40% of Israel’s pay-TV households. The feature movies from the channel will also be available on yes’ video on demand service. Israel houses over a million Russian speakers in the country.