Mdundo, the East Africa-based music distribution platform, has partnered with MTN Nigeria to launch a music bundle that offers Mdundo’s Premium service to the telco’s subscribers. The arrangement will bring Mdundo’s catalogue of more than 2 million songs, as well as exclusively curated music playlists, to over 100 million mobile customers in Nigeria.
Patrick Sambao, Head of Telco Partnerships at Mdundo, commented on the deal saying: “Nigeria is a key market for us and with this partnership Mdundo will be available to over 110 million customers across Nigeria covering a significant share of all mobile subscribers in Nigeria. MTN is a strong player with a forward-thinking partnership approach and a strong vested interest in the Nigerian music industry, making them great partners”.
On the other hand, Srinivas Rao, MTN Nigeria’s Chief Digital Officer, also expressed his excitement on the partnership saying: “We are excited about this partnership as we continue to seek opportunities to provide superior service to our customers. Nigerians love music and we believe this partnership will strengthen our capability to meet our subscribers’ needs by offering another platform for music consumption”.
To recall, Mdundo operates in 15 African countries including Kenya, Tanzania, Uganda, Zambia, Nigeria and Ghana, and has plans of expanding to 21 countries by next year, while MTN amasses more than 200 million mobile subscribers across the continent with operations in 16 African markets.