MBC Group reiterated its aim to line up its digital offerings with a strong investment strategy for the next five years by starting with the launch of Shahid and Shahid Plus.
Leading this progress will be former Hulu and accomplished digital media executive, Johannes Larcher, who joins MBC Group as Managing Director, Digital & VOD (video on demand) Websites. Larcher will be in charge for boosting MBC Group’s entire digital offering, as well as leading Shahid and Shahid Plus services, with the aim of enhancing Shahid service and establish it as a top OTT video platform of choice across the Middle East and North Africa (MENA) region.
Commenting on the launch, MBC Group CEO, Sam Barnett, expressed, “We reach 140 million viewers every day across the Middle East, both through our satellite television channels and online through our video on demand service, Shahid. And as audience habits evolve, we are evolving with them. What remains fundamental to our business is the ability to produce, package and deliver content of the highest quality to people all the way from Morocco in the West across North Africa, to Egypt and then to the Levant, Iraq and then the Gulf. Shahid combines the very best of our pan-Arab television premium content and the local content that delights audiences in all of the 23 countries in the region.”
On the other hand, Johannes Larcher, declared, “The MENA region’s increasingly digital consumers represent tremendous opportunities for innovation and growth in online video. SHAHID’s goal is to become the most beloved premium digital video service in MENA. With MBC Group’s support and based on our deep and decades-long understanding of the modern Arab viewer, SHAHID will be making its first investments into originally produced, exclusive and cutting-edge content in 2019, which will stream alongside our compelling line-up of regional and global licensed movies, dramas, comedies and family content.”
To recall, MBC Group (Middle East Broadcasting Center) is a private media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. MBC Group includes online platforms. In 2002, nearly a decade after the launch of MBC1 in London, back in 1991, and as the 1st private free-to-air Arab satellite TV channel, MBC Group moved its headquarters to Dubai Media City, United Arab Emirates, where it remains.