MBC Group signs content deal with Facebook MENA

Dubai-based media conglomerate MBC Group has signed an exclusive content deal with Facebook MENA to develop content for the social media service’s VOD platform Facebook Watch.

The one-year deal will see the digital arm of MBC Group, which services the Middle East and North Africa, share more than 20,000 videos from some of the most popular shows from the region across its various Facebook pages – including MBC1, MBC2, MBC Drama, MBC The Voice and Shahid.

Content will consist of previews, behind-the-scenes snippets and more from MBC Group shows and exclusive titles, such as The VoiceThe Voice KidsBeauty MatchSabah Al Kheir Ya ArabFamily Feud and other Arabic TV series.

The partnership will also consist of MBC’s Ramadan line-up for 2021, offering 400 pieces of exclusive extra content from premium shows such as The Voice SeniorScoop with RayaAl MirathFamily Feud, and Trending.

The Chief Digital Officer at MBC Group, Mofeed Al Nowaisir, said, “We have witnessed a shift in how audiences consume content over recent years; it is no longer TV in defined settings, but a whole host of content options consumed via various devices anytime and anywhere. There’s phenomenal value in partnering with Facebook, because our joint campaigns can bring even more to our viewers, as well as expand on our reach and frequency.’’

On the other hand, Moon Baz, strategic partner manager at Facebook MENA, stated, “Our goal at Facebook has been to support publishers with investments that enable them to experiment with new formats and build sustainable revenue streams on our dedicated Facebook Watch video platform.As an established member of the media industry in the Middle East, MBC is in a unique position to develop shows that resonate with viewers in our region and reach new audiences.”