Extreme E, the off-road electric race championship will air across the Middle East region Extreme sports and adventure satellite channel MBC Action will televise all five of the series’ X Prixs. The off-road electric race championship will air across the Middle East region in English, Arabic and Farsi.
Ali Russell, Chief Marketing Officer at Extreme E, said: “With our series making its debut in Saudi Arabia in just a matter of weeks, we are delighted to announce our broadcast agreement with MBC Group today. I am confident that Extreme E’s menu of motorsport firsts including a fully electric format, male and female driver pairings and the environmental stories behind the series, will delight MBC’s discerning and wide-spread audience and we can’t wait to bring the action to them in April.”
Ashraf Younis, Director of MBC Action added: “With a few weeks to go until the Desert X Prix takes place in stunning AlUla, our partnership with Extreme E couldn’t have come at a better time. We cannot wait to showcase the events of this off-road racing series in the world’s largest continuous sand desert to audiences across Saudi Arabia and the rest of the MENA region. This series is definitely one to watch.”
MBC Action targets the region’s young adventure enthusiasts, delivering the latest sports news, action-packed movies, dramas, and thrillers.