Abu Dhabi Media, owner of Majid TV brings an international animated production named Pablo Around the World in MENA. The TV channel has also big projects to unveil two new programmes next year and intends to provide its exclusive programmes on OTT and inflight entertainment platforms.
The series is about a young autistic boy Pablo, who is clever and artistic. His creative drawings come to life and allows him to face the real world with self-confidence. It is the first children’s series to feature a central character with autism.
Majid TV has bagged the rights to Pablo from UK-based distributor Cake Entertainment earlier this year with the aim of addressing it to its Arabic speaking audience. However, Majid went one step further by selecting a voice that would be true to the autistic nature of the character and regionalising the design and graphics in the production.
The Head of Programming at Abu Dhabi Media, Ahmed Abdelhamid, declared, “Pablo is about an autistic child and we could have potentially just dubbed it with any Arabic voice. Instead, we scouted for an autistic child to dub Pablo’s dialogues to be as authentic to the role as possible. We also changed the design and graphics significantly to make them look like an Arab production rather than a remake. When we sent our version back to Cake Entertainment and the producer, they liked it so much that they created Pablo Around the World and started to compile regional versions from around the world to be part of this programme. That’s where we have made a difference.”
Majid TV, which is available in the Abu Dhabi Media bouquet is the only kids’ channel from a public broadcaster in the region. The kids’ channel has a big fan base among its young audience in the three-to-nine age group.
Credit: Vijaya Cherian, BroadcastPro Middle East