Lebanon’s first locally run English music television station, NRJ HITS TV, was soft-launched on cable TV providers Cablevision, Digitek, and Econet this week. The channel – a franchise of the French music channel, NRJ HITS – will be officially launched in January.
Although the station focuses on contemporary hits and targets the young audience, it is also trying to broaden the audience with specialised programming beyond music videos. “We’re going to be working on a new program every other month,” said Maya Akra, a marketing representative for the station. “So in six months, the station should be very good.”
The music channel will operate out of MTV’s Studiovision facilities in Naccache and is owned by Radio Mount Lebanon group. RML’s general manager, Jyad Murr, is NRJ HITS’ chief executive with Anthony Nahhas as the station manager.