Integral, Nigeria’s leading sports marketing and management company, has secured the exclusive rights to broadcast the Olympic Games Tokyo 2020 on free-to-air television. This strategic partnership between Infront and IOC’s exclusive rights holder across the Sub-Saharan Africa region are in addition to Integral’s existing Premier League sub-license free-to-air media rights agreement on Nigeria Television Authority.
Christophe Van Rothem, Infront Associate Director Media rights said: “Our objective is to maximize the reach of the Olympic Games 2020 and this partnership with our trusted partner Integral, will ensure we are able to bring this unique and thrilling event to millions of households in Nigeria.”
Mallam Yakubu Ibn Mohammed, the Director-General of NTA stated: “As Nigeria’s most popular broadcaster, we are committed to delivering quality content to our viewers and proud to be partnering with Integral again on what promises to be yet another exciting sports event. With this partnership, we will once again be bringing the best of premium sports to the widest distribution in Nigeria”.
Integral’s Associate Director, Sports Rights and Media Partnership, Chichi Nwoko, added: “We are happy to partner with Infront to bring another exciting major sports event to passionate Nigerian fans. As we add to our growing media rights catalogue, Integral is delighted to be at the centre of delivering live sports content to Nigerians yet again.”
Over 200 hours of content will be available on the NTA Network with 6 to 9 hours of daily content throughout the period of the Games from July 23 to August 8, 2021.