Channel24 has announced that HGTV will be launched in July on DStv and will also be available to DStv Premium, DStv Compact Plus and DStv Compact subscribers in South Africa. The new TV channel with fresh content about home improvement, do-it-yourself house renovations, design, real estate and gardening.
In November 2017 MultiChoice did a 3-week marketing research tryout of HGTV on DStv, when the channel was run as a prime-time content block on the Travel Channel during weekdays and over weekends. It led to a hugely favourable response from DStv subscribers.
The home improvement and aspirational property programming on HGTV will aim to help DStv subscribers with inspiration, instruction about renovations and the selling and buying of homes, as well as providing entertainment, fresh ideas, the latest trends, and access to celebrity homes and sought-after real estate listings across the globe.