Globecast announced a range of TV Everywhere OTT services for multiple African broadcasters. These services are targeted at viewers in Africa as well as the African diaspora globally. The live streaming OTT services, include providing CDN capabilities for: Benie TV, the francophone pan-African Christian channel, Espace TV (the leading, privately owned channel in Guinea by audience size); and for national public broadcast companies ORTN Télé Sahel in Niger and Télé Congo in the Republic of Congo.
Frederic Torasso, Globecast, TV Everywhere Product Manager, said: “While there are variations from country to country across Africa, internet access – and therefore OTT service access – is characterised by the use of mobile phones as the primary device to consume content, so services need to take this into account. The emergence of cost-effective (sub-$30) ‘smart feature phones’, such as mobile handsets powered by the KaiOS operating system, helps bridge the digital gap; with voice interactions and web app support included. Broadcasters across the continent are increasingly eager to reach these devices with their OTT video services as well as the wider African community around the world.”
Lionel Antoine, Globecast, Sales for Africa, added: “It’s vital that we provide an end-to-end service to customers across Africa, making sure that each and every part of the chain is taken care of, to ensure both audience engagement and growth. We work from signal acquisition to the web player and apps, enabling short time-to-market. The initial customer focus is on audience growth, but we are also able to discuss future additional monetisation options. We see huge growth potential across the continent.”
Apps (mobile/tablet/TV) for Android, Apple and Amazon Fire TV, which also deliver audience analytics, are provided by Globecast as a feature when needed. Free VOD content from the channels’ existing YouTube account and news feeds from their website and social networks are also included in the apps.