Mindset, an NGO working with government saw the immediate need to create an additional channel to reach younger children. Mindset Pop features educational programming covering the entire General Education and Training (GET) phase, including Early Childhood Development (ECD), as well as a key focus on the Grade four (ages nine to 15). The channel was launched on April 1st and has been broadcasting since.
Melanie Gibb, Operations Officer of Globecast in Africa, said, “We have worked with Mindset for a long time and we shared their desire to get this channel on-air as soon as possible. We already had a suitable, light-touch playout workflow in place, with which Mindset is familiar, so we moved quickly to launch this initiative in a week and supply it for carriage on the Multichoice DStv platform. We are very proud to be able to help during these extraordinary times.”
Mindset’s CEO, Dylan Green says: “We are happy to be working with MultiChoice to spread academic excellence during the lockdown. Though we often focus on matriculants, the key concepts are taught at foundation phase. We are bringing a whole new and exciting world of learning to DStv subscribers everywhere.
Mindset PoP is available to all subscribers across the DStv platforms in South Africa and Africa more widely.