In a move to expand FUEL TV’s presence in a key part of the world, the company has forged a strategic alliance with South Africa’s Old School Productions. The news was announced by FUEL TV CEO, Fernando Figueiredo and OSP Founder and CEO, Markus Museler.
Figueiredo spoke about this partnership saying: “Southern Africa is one of the most important regions in the world for the growth of action sports, most notably surfing, skateboarding and BMX. We’ve had the good fortune of working with Markus and his team at Old School Productions through the years with their ULT.X action sports festival, and our strategic partnership is the logical next step as we bring FUEL TV to more of the world”.
On the other hand, Museler also expressed his excitement saying: “FUEL TV has always been a great distribution partner for us with ULT.X and this opportunity to expand our relationship comes at the perfect time for action sports in Southern Africa. We are witnessing explosive growth in participation and interest in action sports, and we’re stoked to have an opportunity to share what’s happening in Africa with the world”.
In addition to continuing to distribute ULT.X globally, OSP and FUEL TV have collaborated on the development of a new monthly series called “AFRICA NOW” which will showcase the athletes, events and activities that are driving action sports in Southern Africa. OSP will also serve as FUEL TV’s commercial team in the region and have established FUEL TV’s office in Cape Town.
To recall, FUEL TV is the global home of action sports on television which is available in more than 100 countries around the world. It is the only channel focused exclusively on the sports, culture and lifestyles of Surfing, Skateboarding, Snowboarding, Free Skiing, BMX and MTB, and the art, music and fashion that define them.