Fatafeat relaunches its Genius Kitchen cooking app, with new name and all-new features

The leading Arabic cooking channel – Fatafeat – today announces the relaunch of its famous world-first Arabic cooking course app, Genius Kitchen, into an updated, elevated version of the platform – the Fatafeat App.

Following the success of the mobile application in its first year and building upon Fatafeat’s mission of making the much-loved brand more accessible to everyone, the reinvigorated application hosts a roster of Fatafeat inspiring content.

Notably, Fatafeat’s live television feed for the channel will now be available within the Fatafeat App, airing at the same minute as content is being aired on linear TV. Representing a significant shift in consumer access for the brand, this is the first time in the brand’s history that the channel has been made available for users in this format.

The Senior Director: Marketing, Digital and Creative at Discovery Inc., Henry Windridge, said, “The rebrand of The Fatafeat App is a momentous occasion for our home-grown Fatafeat brand. Borne for the people of the region, Fatafeat continues to delight viewers, now in more places, on more devices, and in more formats than ever before.”

The Fatafeat App, now available across the GCC, Jordan & Egypt, also houses a variety of content tailored to the mobile-user, including 20 cooking courses hosted by the region’s most loved chefs, 10,000+ recipes, 2,000+ ‘hands & pans’ videos, technical episodes to aid in improving kitchen skills, as well as 300+ hours of some of Fatafeat’s most-loved programs hosted in a bingeable content library. Long-time fans of the brand are also able to access Fatafeat shows from years gone by through the ‘Fatafeat Classics’ section of the app, which boasts 500+ episodes of vintage content.

In the lead up to the Holy Month, three new cooking shows will premiere on the app, including the third season of Matbakh Manal Alalem, with celebrity chef and ‘Queen of the Arabian Kitchen’, Chef Manal Alalem, the second season of Doug Min Yaddi with Chef Assia Othman, as well as Ibn El Bahhar with Chef Marwan Sardouk.

A variety of engaging Ramadan-tailored content will also be added to the app’s premium subscription package with five ‘hands & pans and ‘how-to’ videos uploaded each week, in addition to two new 10-lesson cooking courses hosted by Fatafeat’s Chef Souha Abdallah and Assia Othman. Another unique feature that’ll also be available is the daily meal plan. Taking the form of a calendar, the plan provides a daily dose of recipe inspiration every day throughout Ramadan.

Following a one-month free trial period, for only AED14.99 per month, or AED99.99 annually, the app gives unlimited access to Fatafeat’s live TV feed, a full catalogue of TV shows, cooking courses, tutorials and recipes. To make the app even more accessible to its fans, just when they need it for the extra Ramadan recipe inspiration, Fatafeat is offering a superb Ramadan special discount on its annual package subscription for a limited period of time.