Extreme E to stream Senegal race live on TikTok

Extreme E has announced the upcoming Ocean X Prix in Senegal which will be live-streamed on TikTok across various European countries and other Middle Eastern countries with behind-the-scenes content being added for the weekend as well.

Extreme E chief marketing officer, Ali Russell, said: “The viewing numbers from our first event, the Desert X Prix in Saudi Arabia, were beyond phenomenal and I’m so thrilled that we were able to reach so many people with our unique championship broadcast.”

“TikTok is massive, and we know that over 60 per cent of its audience are ‘Gen Z’ers’ – the age group that is most concerned about the climate crisis – so to be able to fully engage with them like this is brilliant for our sport for purpose series”, he added.

Extreme E’s TikTok account currently has over 76 000 followers, with various videos reaching over one million views.