Expresso Telecom to provide WhatsApp based customer communication across Senegal

Global leader in business communications services Infobip announced on the 4th of August 2021 that it will now provide WhatsApp customer communication services and its Conversations CPaaS-based contact center solution to leading Senegal mobile operator Expresso.

Mobile operators worldwide are increasingly adopting cloud-based customer communication solutions, in no small part driven by the COVID-19 pandemic which stressed the need to make remote services available to subscribers. WhatsApp, which is considered to be one of the most popular messaging apps worldwide, is widely used to connect brands and mobile users, and Infobip has been a launch partner of WhatsApp business messaging.

“We’re delighted to partner with Expresso Senegal and provide them with the latest trend in customer communication. This is well beyond just a trend, this is a momentous change in the way businesses engage with their customers, and we are certain Expresso will see an immediate improvement and increased customer satisfaction”, says Mirza Bukva, Regional Director of Telecom Partnerships, Infobip Francophone Africa.

“At Expresso Sénégal, Innovation, Creativity, and Digital are embedded in all we do. Our leadership in introducing new and modern trends in technology and digitalization is unquestionable. This momentous change allowed us to have a good control of the management of customer relations on the most used digital channels, especially to optimize the operating costs related to the contact center and improve Customer satisfaction. In all communications and through all touchpoints, we can assure customers of Expresso’s dedication to living up to its expectations of excellence”, says Assane Diop, Digital customer experience Manager, Expresso Sénégal.