Etisalat rolls out OTT service in UAE

Etisalat has introduced a brand-new OTT service called SwitchTV in the UAE. The app, which can be downloaded from the Apple App Store, Google Play or the new Huawei App Gallery, is accessible to all UAE residents, regardless of their mobile carrier or home internet service. Etisalat subscribers accessing SwitchTV will benefit from data-free streaming on their mobile devices.

The new streaming service comprises of an array of free and premium live TV channels within the sports, entertainment and news genres. Exclusive sports channels like CricLife are included on the platform with the cricket channels “CricLife” offering unlimited live streaming for a monthly subscription of 2 USD (AED 8). The content line-up offers a comprehensive mix of Arabic, Western and subcontinent content for Indians and expatriates from Asia with more expected to be added in the future.

SwitchTV comprises of a variety of catch-up service as well as video-on-demand offerings with packs offering daily, weekly and monthly subscriptions. Individual movies may be rented for varying sums depending on the studio and new release status.

Furthermore, Etisalat is deploying Synamedia’s end-to-end video network to reduce through the video workflow from encoding through to the CDN and player – while also minimising bandwidth requirements. This ensures that SwitchTV offers viewers a highly reliable, consistently high-quality viewing experience with no interruptions or buffering.