Etisalat launched new D2C service in MENA

Etisalat, has launched SwitchTV, a new direct-to-consumer (D2C) service based on Synamedia’s Infinite cloud TV platform. Etisalat has partnered with Synamedia as its technology provides flexibility, security and ability to support, monetise and scale multi-screen service with both free and premium live TV channels, catch-ups and on demand.

“The SwitchTV OTT service represents a step change for the residents of UAE,” said Yves Padrines, Synamedia CEO. “Thanks to our comprehensive solution, Etisalat has a flexible offering that appeals to a broad range of audiences – from those looking for free programs, to those wanting premium live experiences or to rent movies. Users have started downloading the apps and feedback on the quality of experience and features is extremely positive.”

With this new service, subscribers of Switch TV can choose from different packages and movie rental models available. Users can also enjoy a personalised viewing experience, making it easy to find their favorite content and deepening their engagement.