DMS- the digital arm of Choueiri Group- has been appointed as the exclusive media representative of ESPN Sports Ltd for the Mena region.
ESPN is a major multinational sports entertainment company in the world. They have the largest portfolio of multimedia sports assets with more than 50 commercial entities. While ESPN.com and its companion application represent ESPN’s multisport priority, ESPNCricinfo.com and App are the world’s leading digital cricket brands.
The most watched sport in the world is now cricket with 2.5 billion fans worldwide – and the second most watched sport in the UAE, with nearly half of the UAE’s population (49%) estimated to be cricket fans and 1.3 million UAE populations practice the sport often. This massive fan base is heavily skewed towards Asian expatriates from India and Pakistan – a “digital” demographic identified to use the Internet and social media to track the sports; representing a distinct audience for the brands to be targeted.
ESPNCricinfo.com stands out as the UAE’s most visited sports website, with the highest page and visit duration figures, attracting more than 5 million GCC visitors all through the 2019 Cricket World Cup.
ESPN’s Sales Director Martin Healy said, “We are excited about the next phase of ESPN growth and development in the region, and especially ESPNCricinfo. This strategic partnership between the global sports leader and such a pillar of the local media landscape demonstrate our commitment to the region and our wish to connecting brands with our engaged, loyal and passionate sports audience through multimedia solutions. and world class content
On the other hand, the chief operating officer of DMS, Michel Malkoun, added, ‘With ESPN joining the DMS family of market-leading digital platforms, we greatly look forward to furthering the audience engagement goals of our brand partners around the region. With ample, innovative and highly effective advertising opportunities in store, we are confident that clients will find Cricinfo.com to be the ultimate gateway for reaching out to and connecting with the vast south-east Asian expat population in the UAE and GCC.’’