eMedia news channel revamped its brand identity

eMedia Investments is relaunching its free-to-air news offerings as from Monday, 5 August 2019, via e News 8pm and the satellite TV platform’s OpenNews by merging the brand under one banner e.tv news.

OpenView viewers can follow e.tv news from 4pm to 7:30pm Monday to Friday on Channel 120 while e.tv viewers can catch up the news as from 1pm until 8pm during week days. 

According to Nisa Allie Open News Managing Director,” “2019 marks the 21st anniversary of e.tv being South Africa’s first independent, commercial, free-to-air TV station and we are delighted about Open News becoming e.tv news. The decision to refresh Open News comes from our desire to be more closely aligned to the e.tv brand. We were born of e.tv and its commitment to provide free, reliable, independent news.”

“Good journalism and the desire to tell South Africa’s story is at the heart of e.tv news and we are really excited to bring seasoned journalist, Annika Larsen onboard. She is a trusted voice and a familiar face to the e.tv audience.” Allie concluded.

The lineup will also include existing Open News anchors, Naledi Maleo and Koketso Sachane. OpenNews was launched on the OpenView platform in late 2018.