du and Etisalat joined forces with Emaar to boost the digital transformation in Middle East

du and Etisalat have announced the finalization of development agreement with Emaar Properties to provide essential telecom services in Middle East. Under this new partnership, du and Etisalat will install, maintain, and oversee state of the art fixed telecom services.

“We are delighted to have the opportunity to work alongside Emaar Properties, a company whose profile, reputation, and history of sustained success across a multitude of projects offers an insight into its vision and ambitions for the future. With the finalisation of this MDA, Emaar and its customers will benefit from the broad range of services we provide, all of which are dedicated to delivering convenience and empowering residents, communities, and the country. As an integral driver of the UAE’s economic, social, and digital transformation, we are driven by our commitment to our partners,” announced Saleem AlBlooshi, Chief Technology Officer at du.

Saeed Al Zarouni, SVP of Mobile Network, Etisalat, said: “Our collaboration with Emaar will drive an array of opportunities for both parties in the years ahead. At Etisalat, we are committed to the total digital transformation of consumer and business customer experiences in line with our overall strategy and vision of ‘Driving the Digital Future to Empower Societies’. By working with Emaar, we will combine our creativity, ambition, and insights to meet and exceed commitments to our customers.”

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