MultiChoice might reconsider its rights renewal on the English Premier League (EPL) and the UEFA Champions League due to the state of the country’s economy. Multichoice, through its subsidiary, SuperSport, which owns broadcast rights for the EPL in Nigeria and most of the rest of Africa, stated it was thinking of not renewing the rights for the EPL and the UEFA Champions League at the end of the 2020/21 football season.
The company is reconsidering its decision since the cost is rising for international sports rights and the constantly falling value of the naira compared to other major currencies. The company communicated, “It is becoming impossible to maintain many of these sports rights, especially the EPL, for Nigeria. The recent fall of the naira against the dollar has equally not helped matters.”
MultiChoice further stated, “Rights for the African continent used to be bought singly, but this changed in 2007 when a competitor, backed by the federal government, forced the EPL to excise Nigeria from the rest of Africa. Now, the cost of the rights for Nigeria has risen to almost the same with the rest of the continent put together, while the number of subscribers in Nigeria is only about one quarter of the rest of the continent.”