The Premier Soccer League announced that MultiChoice’s DStv has inked a five-year agreement to become the new title sponsor of the premier division.
The deal between PSL and MultiChoice is an extension of a vibrant and productive partnership.
Over the years the PSL has created stars on the field of play that have brought joy to millions of South Africans. DStv has also been creating platforms for stars to flourish and entertain.
The company has supported the PSL reserve league, the MultiChoice Diski Challenge, from which star players such as Percy Tau and Lyle Foster have gone on to shine internationally.
The Chairman of PSL, Dr Irvin Khoza, stated, “As the PSL continues to innovate with a quest to improve its product, it will have a full backing of DStv, whose offering require an abundance of local content. We are joined at the hip to produce enhanced consumption of the best product for our deserving supporters.”
MultiChoice’s CEO, Calvo Mawela, said, “The DStv Premiership is the coming together of two brands that connect South Africans emotionally. Whether you are watching the best of local football or the best local entertainment, the passion for both is unmatched.”