DPVR, a Shanghai-based company specializing in virtual reality (VR) device design and manufacturing, has recently announced a partnership with Travel Africa Network (TAN), a South African international satellite travel TV channel. As part of the partnership, DPVR will serve as a VR technology provider to offer its customized VR hardware and software services to TAN.
TAN provides tourism multi-media services dedicated to promoting African travel experiences to the world. The network became the first African travel channel to broadcast its dedicated travel content to 135 million homes and luxury hotels in Europe, the Middle East and North Africa on EUTELSAT’s HOTBIRD 13° East, which forms one of the largest satellite broadcasting systems in the EMEA region.
It has to be noted that TAN recently released a tourism business project called ‘TribeVR’. The project establishes a B2B tourism community and intends to foster relationships between all stakeholders in the tourism supply chain. Through TribeVR, African suppliers such as hotels, tour operators, and sightseeing companies can showcase their products, hotel lodges, and destinations. Users are then able to explore these via immersive experiences using VR headsets that show them interactive product images or videos.
Currently, the project is only open to suppliers in Africa, as it is intended to promote the development of tourism in Africa. However, for buyers, in addition to local travel agencies in Africa, European travel agencies can also offer TAN’s TribeVR experiences to their customers in order to promote African tourism.
DPVR is currently the only VR hardware provider for TAN and the company provides a series of customization services as part of the partnership. These services include the customization of the VR headset’s appearance and adapting software in order to better help TAN to promote its brand awareness and provide a better user experience.
DPVR added that TAN is incorporating various technologies such as virtual reality and augmented reality (AR) to provide more unique interactive experiences that drive consumer engagement both regionally and internationally.
Derek Liu, Vice President of DPVR, commented on the partnership saying: “Our partnership with Travel Africa Network is extremely important to us as this project helps people from all over the world to better understand and learn about the experiences that Africa has to offer. At the same time, it can also contribute to the economic development of the continent by helping TAN to boost tourism opportunities”.