Dataxis proudly brings Future:Ad Africa to Johannesburg on March 14th and 15th 2018 at the Sandton Convention Centre for 2 days of dynamic conferencing. The various topics will explore the impact of technology in the TV and Digital Media advertising landscape.
“We are fostering the best possible environment where Marketing professionals from brands, agencies, publishers and technology suppliers can share their knowledge and experience in Africa. I think that Africa need this kind of platform to voice out their expectations of the sector and to pave the way forward. We are proud to have IAB as partner for this first edition”, declared Nicolas Gangloff, VP Africa at Dataxis.
The conference will host speakers from global media agencies like Havas, Ogilvy, Saatchi & Saatchi, FCB, DCMN, TBWA, leading brands like Nestlé, Coca Cola, Mondelez, Nike, Barclays and publishers like Al Jazeera, Startimes and Cote Ouest will lead the discussion.
When asked about the advertising opportunities which exist in Africa, Samir Ibrahim, Director of Commercial, Global Brand and Communications of Aljazeera said, “The African Television market is one of the key growth markets for Al Jazeera and maintains its value in terms of building Brand Equity. With exponential growth in digital and social platforms, it is presenting a strong tool for activations and conversion. Both mediums are very powerful and influential; we are working on a multi prompt strategy to capitalise these opportunities and to provide our partners best exposure on the global arena.”
Matthias Riedl, Co-Founder and Chief Growth OFficer of DCMN shared with us his perception on the changes agencies are facing. Riedl said, “The biggest change for agencies is the focus on data in all aspects of their work. This applies just as much to the creative process as it does to things we might traditionally think of as data-driven when it comes to marketing, like developing a solid media strategy or building advertising technology.”
Michael Dearham, Group Senior Consultant at StarTimes commented on the positioning of the Pay Tv broadcaster, “For digital TV, we are well positioned to attract a wide range of categories inclusive of; foodstuff, fast moving consumer goods to automobile products.” He added, “This year we officially launch our OTT service in select African markets, a service that already boasts 40 million downloads.”
The Digital Marketing Manager of Nestlé South Africa, May Lalloo, was asked about the change in ad consumption since the digital revolution. She said, “With technology such as ad Blocking and customers demanding more relevant content this has changed user habits. Platform owners such as Facebook have responded by changing their algorithm to tailor content more towards friends and families. It will be harder to adopt a blanket approach with regards to media and creative planning.”
Grab your free ticket on: http://africa.futureadseries.com/register/
Free passes for :
• Media planners, digital leaders or c-level executives from media planning & buying agencies
• Marketing/digital/media manager working for consumer brands
• Senior technology buying decision maker at a brand, media or publisher