CNN launched CNN Marketplace Middle East programming across TV and digital platforms to tell the business stories, shaping the region and examine how industries and corporations are adapting at a pivotal time of political, economic and social change.
As from September 18, CNN Marketplace Middle East will offer CNN’s global audience a front row seat to these seismic shifts, through exclusive interviews with the biggest names in business, access to centres of industry and innovation, and on-the ground-reporting from major events across the Middle East as they start to return, beginning with Expo 2020 Dubai, for which CNN is an Official Broadcaster. CNN Marketplace Middle East will also include a dedicated new digital section on CNN Business and CNN Arabic.
This latest cross-platform programming is part of a continued global expansion of CNN’s business coverage through the CNN Marketplace franchise. This also comprises cross-platform strands for Africa, Asia and Europe. Major focuses for the CNN Marketplace franchise are technology, sustainability, automotive & mobility, health & medicine, energy, and e-commerce.
Thus, in the coming months, CNN Marketplace Middle East will deep-dive into topics such as how sustainability is informing business in the region, as policy-makers and the private sector focus on the climate emergency and future of the planet during November’s COP26 summit. It will also examine the burgeoning sector of sports business and events in the Middle East.
Ellana Lee, Senior Vice President at CNN International, commented on the project saying: “Audiences around the globe are eager to find out more about how businesses and countries are applying innovation and seeing economic growth as the world looks beyond the pandemic. The Middle East has a unique story to tell as it applies new technologies, spearheads many areas of transformation and undergoes economic diversification. Through CNN Marketplace Middle East, CNN will uncover and tell these stories to inform our audiences of the latest trends and developments from right across the region in a way that no other news network can”.