Category Archives: TV channels / Content

LaLiga teams up with Mondia to offer exclusive sports content in MENA

LaLiga has signed mobile technology company Mondia group as its technology and commercial partner for the creation of LaLiga Xtra, its first-ever subscription-based mobile platform, to offer exclusive sports content. LaLiga Xtra will initially be made available in the Middle East and North Africa (MENA) region through a partnership with Orange. Users of LaLiga Xtra [...]

ShowMax to air NTV shows in Kenya

MultiChoice Kenya has signed a new partnership deal with Nation Media Group (NMG) to start broadcasting NTV programs on the digital platform, ShowMax. According to NMG Chief Executive Stephen Gitagama, the partnership will enhance the relationship between MultiChoice and NMG. ShowMax is a digital platform that offers entertainment shows. Audiences are able to stream or [...]

e.tv’s latest prime time drama ‘Durban Gen’ reaches two million viewers in SA

The much-anticipated Durban Gen, rolled out its first episode on Monday, 5 October, and less than two months later, the show has reached an impressive two million viewers milestone. Durban Gen has kept a storyline that not only keeps the audiences attracted on the main characters fascinating love triangle, but also discloses the many complications [...]

SuperSport secured a three-year rights extension to broadcast Premier League in Sub-Saharan Africa

South Africa-based network SuperSport has seized a three-year extension to its Premier League broadcast partnership in sub-Saharan Africa until the end of the 2024/25 season. The agreement covers live coverage from English soccers top flight continue to be available on SuperSports pay-TV and digital platforms. SuperSport has held Premier League broadcast rights since its inception [...]

MultiChoice Nigeria to bring back music reality show ‘Nigerian Idol’

MultiChoice Nigeria is planning to bring back the popular music reality show Nigerian Idol on the screen. After a three-year break, Nigerian Idol will be back with Season 6 with some of the best musical talents the country has to offer. The Idol franchise has over the years shaped some of the biggest Nigerian singer [...]

OSN picks SAWA Rights Management as its exclusive commercial distribution partner in the UAE

UAE-based content licensing management company, SAWA Rights Management (SRM), has been chosen as the exclusive partner of OSN for Business in the UAE. As part of the deal, SRM will handle all the commercial licensing for OSN for Business across the Emirates. Hotels, hospitals, cafes, restaurants, compounds, camps, Businesses, and other commercial properties who are [...]

Abu Dhabi Sports introduces an exclusive channel for Mixed Martial Arts in MENA

Abu Dhabi Sports has launched Abu Dhabi (AD) Fight, the first Mixed Martial Arts (MMA) fighting channel in the region. The channel will be aired on eLife by Etisalat and will enable sports fans in the UAE access to celebrity athletes, regional and global events, in addition to an array of exclusive content in both [...]

StarTimes sealed deal with Kenyan soccer federation

StarTimes is now the official broadcast partner for the Football Kenya Federation (FKF) in a seven-year deal worth about 1.1 million U.S. dollars annually. The new sponsorship deal will involve transmission of Betking Premier League matches, 30 Betika Super League matches and friendly matches of the Kenyan national soccer team, Harambee Stars. “We have progressively [...]

SynProNize inks numerous content deals in Africa

Dubai-based content distribution and production company, SynProNize, has inked several content deals in Africa with eTV, Onua TV, and StarTimes. Drama series Cello was licensed to Onua TV in Ghana. eTV agreed a licensed deal for romantic drama series Piya Naam Ka Diya (All for Love). SynProNize also agreed a deal with StarTimes for two drama series  Swaragini (A [...]