YouTube has launched a YouTube Shorts Fund in Saudi Arabia, United Arab Emirates, Egypt, Algeria, Iraq, Bahrain, Jordan, Kuwait, Lebanon and Morocco. The Shorts Creator Fund is one additional way through which creators and artists can monetise their content on YouTube from advertising to Paid Digital Goods, merchandise branded content and more. This shorts feature [...]
Ooredoo Group has announced a new three-year strategic partnership with Snap Inc. to unlock the possibilities of augmented reality (AR) experiences across all of its international markets. Through this partnership, Ooredoo will collaborate with Snapchat to build advanced AR experiences for Ooredoo customers across their 10 market-footprint, all powered by Ooredoo’s network. This will be [...]
TikTok has launched the T-Talks series in the Middle East and North Africa region. The new series brings together inspirational people to share everything from stories of courage to viewpoints on causes that matter. The idea behind T-Talks came from TikTok’s identity as an online space that inspires positivity, and creativity. TikTok’s T-Talks series sheds [...]
TikTok For Business announced the launch of Spark Ads, a new advertisement formats, across the MENA region. Spark Ads enables brands and businesses to boost not only their own popular organic posts but also amplify relevant content shared by the community. “With Spark Ads, brands can build long-lasting connections that are authentic and rooted in [...]
Liquid Technologies and Facebook announced a partnership to build an extensive long haul and metro fibre network in the Democratic Republic of Congo (DRC) that is expected to improve internet access for more than 30 million people and help meet growing demand for regional connectivity across Central Africa. Facebook will invest in the fibre build [...]
Facebook announced its partnership with Reuters to launch a free online training programme for journalists and industry new comers. This new project will work with publishers around the world to strengthen the connection between journalists they serve. The training and partnerships agreements will invest in organizations that fund quality journalism; training newsrooms globally; and partnering [...]
TikTok has launched its Virtual Fan Pit, targeted at football fans across the MENA region. This will allow them to be involved in the tournament during the pandemic where the fan pit will be a platform for creators to share football-related content and take part in challenges for the chance to win prizes. Rami Zeidan, [...]
Extreme E has announced the upcoming Ocean X Prix in Senegal which will be live-streamed on TikTok across various European countries and other Middle Eastern countries with behind-the-scenes content being added for the weekend as well. Extreme E chief marketing officer, Ali Russell, said: “The viewing numbers from our first event, the Desert X Prix [...]