Category Archives: Free to Air

MBC Group inks multi-platform deal with Animaccord for MENA

MBC Group has become the exclusive licensing agent for Animaccords children series Masha and the Bear in the MENA region. MBC Groups Licensing & Merchandising unit will provide Animaccord with a full 360-support solution, which includes but is not limited to inking consumer products deals, increasing and strengthening the presence of the Masha and the [...]

Sporty.com partners with NTA to simulcast its FTA broadcast in Nigeria

Sporty.com, an online sports media and entertainment brand, has partnered with NTA to simulcast its FTA broadcast of premium sports content. The pioneering arrangement brokered by Integral means Sporty.com Nigerian-based users will now be able to watch a simulcast of NTAs broadcast of exciting sports programmes. This deal will see Sporty.com as the official simulcast [...]

SABC to live-stream Bafana’s World Cup qualifier against Zimbabwe

The South African Broadcasting Corporation (SABC) has secured the broadcasting rights of the 2022 Soccer World Cup qualifier between Zimbabwe and Bafana Bafana. It has to be noted that the game will be available on SABC1, SABC Radio Stations, OpenView, and the telkomONE application which provides the newly introduced and independent SABC Sports channel. The [...]

AUB gets FTA rights for the 2022 World Cup in Sub-Saharan Africa

The African Union of Broadcasting (AUB) inked a deal with FIFA to manage the free-to-air rights for the qualifying matches for the 2022 FIFA World Cup in 17 countries in Sub-Saharan Africa. AUB thus becomes through this deal the exclusive partner for the commercialisation of the rights in Angola, Benin, Botswana, Burkina Faso, Cameroon, Congo, [...]

AFC inks deal with Abu Dhabi Media for broadcasting rights in UAE

The Asian Football Confederation (AFC) announced that the UAEs leading public service broadcaster and media company, Abu Dhabi Media, has been chosen as their exclusive media partner to broadcast the AFCs national team and club competitions for the 2021 to 2024 rights cycle in the United Arab Emirates. Windsor John, AFC General Secretary, expressed his [...]

Nigeria Television Authority to air Aisha Buhari Cup draw

Nigerias National Broadcaster, the Nigeria Television Authority (NTA) will air live, todays Draw Ceremony of the Dr. Aisha Buhari Invitational Womens Football Tournament (Aisha Buhari Cup). The Marketing Consultant for the tournament, Mr Taye Ige, who is also President of HotSports Media Group, flew into the Federal Capital Territory, Abuja to conclude the deal, following [...]

Rotana Group inks strategic partnership with SBI

Rotana Group and SBI (Sawt Beirut International) just signed a strategic partnership to produce new media content for TV programs and further expand the current SBIs reach to a wider Arab audience. SBI is a Lebanese platform that produces high-quality programs and talk shows covering topics ranging from entertainment to social news, youth, medical, arts [...]