Boomplay announced Monday, Nov. 18, 2019 that it was partnering with Sony Music Entertainment (SME) to expand its reach in Africa. The service, which already has more than 60 million users with an impressive catalog of more than 10 million songs and videos, is already available in Cameroon, Ghana, Côte d’Ivoire, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
According to the company, its vision is to build the largest and most reliable digital music ecosystem for artists and content creators in Africa – hope this new partnership with EMS will achieve.
Boomplay’s Director of Content & Strategy, Phil Choi declared, “We are delighted to partner with SME and having their internationally recognised repertoire on board! This is a significant step for us in achieving our aim to develop the African music eco-system and we are excited about the opportunities that this strategic partnership will bring for African artistes and our users”.
“Music remains the only universal language, transcending the thoughts, boundaries, philosophies, cultures and preferences of individuals. This partnership offers our African stars a stronger opportunity to be heard on the global scene – increasing their reach and exposure,” added Boomplay’s Head of Marketing for Africa, Tosin Sorinola.
SME’s Managing Director, Sean Watson concludes, “SME is delighted about working with Boomplay to deliver some of the greatest music in the world to African music lovers through our newly concluded partnership. We look forward to bringing Africans together on Boomplay to discover, listen to and enjoy the millions of songs our exceptional Sony Music Entertainment artists have created!”
Boomplay is now available on Android, iOS and the Web.