Discovery has agreed to invest in BluTV, largest local subscription video-on-demand service which is available to all Turkish and Arabic speaking viewers.
Since its launch in 2016, BluTV showed a strong growth all because of its focused on original content and technology. The strategic partnership will make BluTV the home of all content from Discovery including Eurosport’s premium sports offering. acquired 35% of the shares of BluTV making it the largest shareholder of the platform.
Kasia Kieli, President & MD of Discovery EMEA, said: “Turkey has been an important investment market for Discovery for 20 years and we are proud of our position as one of the leading international media companies in the country. Our investment in BluTV and our strategic partnership announced today- will represent our entry to the Turkish OTT market with the largest local SVOD player in the country. It will strengthen our multi-channel strategy in the market and will also provide access to powerful Turkish content that is increasingly finding audiences around the world. We are delighted that BluTV subscribers will soon be able to enjoy our Discovery content whenever and wherever they what. We are excited to start this journey together with BluTV.”
Aydın Dogan Yalçındağ, Founder & CEO BluTV, added: “We are thrilled to welcome Discovery, one of the world’s leading media and entertainment companies as our new strategic partner. BluTV has pioneered the growth of the Turkish SVOD market by focusing on combining original content production with a carefully curated library of local and international content. We are happy to have a new partner which shares our vision and strategy and will take BluTV to the next phase of growth.”