Showmax recently stated that the ongoing Big Brother Naija (BBNaija) show had become the most popular entertainment live stream on the platform.
According to a statement from Showmax, “The Big Brother Naija Lockdown which started July 19, 2020 had already broken a Showmax live-streaming record and become the most-watched live entertainment content ever on the streaming service. If watched back to back, the collective number of hours of the show streamed this season already add up to almost 30 years’ worth of viewing. Interestingly, a significant portion of the viewing is happening outside of Nigeria.”
Showmax was introduced in Nigeria in July 2019, with Big Brother Naija Pepper Dem as the key launch show. At the time, all eviction episodes were live-streamed and clips of the nomination shows were posted on Tuesdays. Comedians Basket Mouth and Bovi also took turns to present the Big Brother Naija Hot Room show.
But this year, Showmax has step up their game with a live-streaming of the show 24/7. According to the statistics, BBNaija fans have enthusiastically taken to watching it online, with viewing peaking at 7pm on Sundays during the eviction, which is the most popular part of the show.
More viewing statistics are expected for the record with only six weeks left until the grand finale of the show on September 27, which will be live-streamed on Showmax.