BeIN Sports to release global media campaign for new football seasons

BeIN Sports has launched a new media campaign called ‘Love It Like The First Time’ to celebrate the new football seasons globally. The campaign celebrates the fresh start of football across the world and has reached over 43 countries including Middle East and North Africa, Asia-Pacific, France, Turkey and North America.

Jonathan Whitehead, Head of Sports for beIN MENA, said: “Every fan remembers the first time that they fell in love with football: the first time that they punched the air whilst celebrating a goal, experienced sheer joy at their team lifting a trophy or even screamed at the television after a bad red card decision. After the devastating Covid-19 pandemic and strange finish to last season, over the next few weeks, we’ll be delighted to see the return of premium European football exclusively to beIN Sports for a brand-new season, including the Premier League, LaLiga, Ligue 1 and Serie A. This is a fresh start and the beginning of a new era, and for fans, it will feel just like the first time they ever fell in love with the game all over again.”

Ligue 1 will return on August 21 after being cancelled nearly six months earlier and new seasons are launching in September for the Premier League (September 12), LaLiga (September 12) and Serie A (September 19).