beIN MEDIA GROUP, the global media, sports and entertainment group has just announced being one of several world-leading broadcasters supporting the historic ‘One World: Together At Home’ global concert launched by the World Health Organisation (WHO) and Global Citizen to celebrate and support healthcare workers in the fight against COVID-19.
The virtual concert will feature global stars including Lady Gaga, Chris Martin, David Beckham, Elton John, Paul McCartney and Stevie Wonder, and will be broadcast by beIN across the Middle East & North Africa and other markets.
Nasser Al-Khelaifi, Chairman of beIN MEDIA GROUP, said “We are extremely proud to be an international broadcast partner of this truly historic global moment – which will unite the world in solidarity and hope. Millions of families across the world, and our home region of MENA, have been affected by the devastating pandemic, so this is a unique and uplifting opportunity for us all to unite together, while also paying tribute to the brave healthcare workers who continue to carry out their life-saving work. At beIN we’re immensely proud to play our small part in bringing this inspiring concert to millions of households around the world.”
The event will also be a multi-hour digital broadcast streaming online on multiple global platforms, including: Alibaba, Amazon Prime Video, Apple, Facebook, Instagram, Twitch, Twitter, Yahoo and YouTube.