During the bi-annual Upfront event of BBC Studios in Johannesburg, BBC Lifestyle showcased its brand-new look.
The lifestyle channel on DStv has a stylish and in vogue new look highlighting a fresh set of designs and objects around the channel’s ambition and engaging lifestyle content. As from 20th November, the brand makeover will launch new series Give It A Year, fronted by the UK’s ‘First Lady of Football’ Baroness Karren Brady which displays the channel’s aspiration to always delight, encourage and empower viewers.
The event also displayed BBC’s programming across BBC Lifestyle, BBC Earth, BBC First, BBC Brit and CBeebies. Exclusive to DStv, viewers in South Africa can look forward to a variety of world class shows over the next six months, displaying stars such as Sir David Attenborough, Richard Gere, Idris Elba, Mary Berry, Lily Collins and Benedict Cumberbatch to name a few.
Popular celebrity figures like Anele Mdoda, Chef Nti and Gareth Cliff were present at the event to express their delightment with hits such as Strictly Come Dancing (currently airing on BBC Brit, channel 120), Come Dine with Me South Africa (BBC BRIT) and many more.
The Vice President and General Manager of BBC Studios for Africa, Joel Churcher declared, “2018 got off to a fantastic start with some record ratings coming through for several incredible TV moments, including Blue Planet 2, the Royal Wedding of Prince Harry and Meghan Markle and the return of Come Dine with Me South Africa (s4). In this ever-competitive world of TV, our BBC Channels continue to deliver strong audience growth as our programming line-up showcases the very best creativity the UK has to offer, alongside hugely successful local formats and international stars.
Churcher further expressed, ‘’We are not taking our foot off the pedal this summer and are excited to be bringing, new and exclusively to South Africa, shows including the TV adaptation of Victor Hugo’s classic novel Les Miserables, the latest adventures of Jamie Oliver through to the fabulous Joanna Lumley’s excursions in Joanna Lumley’s Silk Road Adventures.’’