Audiomack extends its reach in Africa

According to Billboard, free music streaming service Audiomack is extending its operations in Africa by opening a new office in Lagos, Nigeria. The service is already accessible in all 54 countries on the continent, and is the No. 1 free music app, the No. 6 free app overall, after Facebook’s suite of apps and Snapchat on Apple’s App Store in Nigeria.

Furthermore, Audiomack has made three new hires in its new office in Nigeria and will be working on developments across the continent: Adeyemi Adetunji will be in charge of the operations and commercial partnerships; Charlotte Bwana will head the business development and media partnerships; and Olive Uche will manage content strategy.

Audiomack has developed significantly in the past few years, having reached 1 billion monthly plays by January 2019 and introducing both a premium tier at $4.99/month and a monetization platform to assist creators on its service get paid. Collaborations with Songtrust, Live Nation Urban and a licensing agreement with Warner Music.

According to Nasty C Manager and Africa Creative Agency Co-founder, Colin Gayle; “Audiomack from inception has always been a key partner for the African creative. The platform has been key in amplifying our clients…and has a clear understanding of the market and audience. And now with boots on the ground, Audiomack is poised to change the game forever.”

Source: Billboard