AUB gets FTA rights for the 2022 World Cup in Sub-Saharan Africa

The African Union of Broadcasting (AUB) inked a deal with FIFA to manage the free-to-air rights for the qualifying matches for the 2022 FIFA World Cup in 17 countries in Sub-Saharan Africa.

AUB thus becomes through this deal the exclusive partner for the commercialisation of the rights in Angola, Benin, Botswana, Burkina Faso, Cameroon, Congo, Côte d’Ivoire, Democratic Republic of Congo, Gabon, Guinea, Madagascar, Mali, Mauritius, Mozambique, Namibia, Senegal and Zambia.

It has to be noted that in November 2019, FIFA launched the invitation to tender process for the commercialisation of the terrestrial free-to-air rights in the Sub-Saharan Africa region. The tender process revealed that AUB was the winner of the rights in some 17 countries ready to broadcast the event.

To recall, the 2022 FIFA World Cup qualification process is a series of tournaments organised by the six FIFA Confederations. Five African countries will take part in the 2022 World Cup, at which there will be 32 countries in total, including the hosts Qatar.