ATL Media, the commercial arm of Zee Entertainment Middle East has appointed DigiNet Arabia, a Choueiri Group company, to take charge of its commercial advertising sales across the MENA region. The exclusive deal extends Zee TV, Zee Cinema, Zee Keralam, Zee Alwan and Zee Aflam.
The agreement is aimed at furthering Zee’s growth and expansion plans in the MENA region and will be focused on promoting their TV channels to regional advertisers and brands.
Manoj A Mathew, Territory Head Zee Entertainment MENAPT stated: “Zee has been operating in MENA for over 25 years; it continues to lead the South Asian TV space and competes aggressively with local Arabic mainstream TV networks. Our new partnership with Choueiri Group is aligned with our strategic expansion plans, which will witness us taking our TV offerings to new heights of innovation and excellence; in doing so, we hope to meet the most discerning demands of both viewers and advertisers across the Arab world and beyond. Furthermore, it will also allow us to expand our other areas of investment like Arabic movies and local content production”.
Ashok Namboodiri, Chief Business Officer, International Business at Zee Entertainment, added: “Zee’s strength lies in its ability to transform and adapt to the markets it operates in. We have some exciting plans ahead and this collaboration with Choueiri Group will allow us to further increase our investment in the region to focus on other content and digital opportunities.”