Abu Dhabi Media has launched a new Ramadan campaign called “Hatha Waqtaha” across all its media channels. The campaign features 16 exclusive programmes and productions with Emirati, Gulf, and Arab stars.
The line-up also includes a variety of Ramadan-themed religious, social, cultural and heritage programs and provides innovative, audience-centric content across audio-visual, print and digital platforms.
Abdul Raheem Al-Bateeh Al-Nuaimi, Acting General Manager of Abu Dhabi Media, said: “Our brand new and exclusive Ramadan content, developed by experienced local talent in anticipation of this season, is a reflection of Abu Dhabi Media’s commitment to providing quality content to audiences across the region. We have curated special shows based on studies and research conducted, to offer enhanced viewing experiences across all platforms, in turn, consolidating our leading position in the media industry.”
The shows scheduled to air on ADM channels include the exclusive Gulf thriller Heen Ra’at (When She Saw) starring Khaled Amin, Amal Muhammad and Laila Abdullah, which captures the story of two girls who tragically lost their loved ones in a terrorist bombing.