Abu Dhabi Media has launched Majid Universe, a new fully integrated multi-platform, digital TV and print entertainment, aiming at Arab children which will be done through storytelling, cartoons character and live action programs.
Speaking at the launch event, Maryam Al Serka, Director of Majid Platforms announced “Majid is the region’s first and only Arabic original content creator. With the Majid Universe, we are bringing this content to life via an integrated, multi-platform roll out that builds on our core legacy yet brings a futuristic, modern vision to every character and storyline.”
She also added, “With several of our characters being rebooted with brand new storylines, artwork and personas, children will be in for a memorable experience that spans across the full gamut of our platforms and maintains a connection between Majid and today’s digital-savvy generation”.
On Majid TV, the region’s premier original Arabic kids content creator, Majid Universe will debut new compelling shows including Basal and Filfil, Jamool, Kooki’s Nursery and Zakia, Majid’s first-ever superhero in the 3rd and 4th quarters of 2020, as well as the animated Fateen reboot around the same time.