The sale of Modern Times Group’s (MTG) the free-to-air terrestrial channel, Viasat 1 and Modern African Productions (MAP), to Econet Media Group, has been concluded. All the assets of MTG has been acquired by Econet Media in Ghana, alongside MAP’s operations in both Ghana and Nigeria.
With this acquisition, the FTA channel of MTG, Viasat 1, will be rebranded as Kwesé Free Sports, the FTA sports channel of the Econet Media. The channel will offer sports content happening across the world and will be exclusive to the channel. This will include famous tournaments like the Premier League, NBA, Formula1 and NFL, among others. The channel will also be available on the Kwesé app and can be downloaded on both iOS and Android.
Joseph Hundah, the Group Chief Executive Officer and President of Econet Media, Ccommented on the acquisition: “We are excited to bring Kwesé TV to Ghana. Kwesé is fast becoming a leading source for the latest in sports and sports fans in Ghana can look forward to some exciting programming on Kwesé Free Sports. This acquisition marks a significant milestone for the growth of our business and Ghana is an important market for us as we expand our offering across the continent”.