Netflix began offering on September 20, a free mobile plan with about one-quarter of its TV shows and movies in Kenya. The strategy is aimed at sparking growth in a key African market.
The free plan is available on Android mobile phones and does not contains ads. It features Netflix movies and TV shows such as dramas "Money Heist" and "Bridgerton" and African series "Blood & Water," plus some of the programming the company licenses from others.
Netflix hopes the free plan will lead to users signing up for a paid option with more content. In order to attract customers in Africa, Netflix is investing in locally made programming such as "Queen Sono" and "Jiva!" and has partnered with production studios in Nigeria.
Cathy Conk, Director of Product Innovation at Netflix, commented on the project saying: "If you've never watched...
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