Netflix began offering on September 20, a free mobile plan with about one-quarter of its TV shows and movies in Kenya. The strategy is aimed at sparking growth in a key African market. The free plan is available on Android mobile phones and does not contains ads. It features Netflix movies and TV shows such as dramas "Money Heist" and "Bridgerton" and African series "Blood & Water," plus some of the programming the company licenses from others. Netflix hopes the free plan will lead to users signing up for a paid option with more content. In order to attract customers in Africa, Netflix is investing in locally made programming such as "Queen Sono" and "Jiva!" and has partnered with production studios in Nigeria. Cathy Conk, Director of Product Innovation at Netflix, commented on the project saying: "If you've never watched...

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Showmax to stream locally produced film titled ‘Land of the Brave’

Showmax took to its online platform on September 13 to announce its latest locally produced film, #LANDoftheBRAVEfilm. The film is a part of the paid subscription streaming platform's rollout of n...

Showmax to stream Real Housewives of Lagos

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MBC Group inks multi-platform deal with Animaccord for MENA

Total FTA households in the UAE
MBC Group has become the exclusive licensing agent for Animaccord’s children series ‘Masha and the Bear’ in the MENA region. MBC Group’s Licensing & Merchandising unit will provide Animaccord ...

Amazon and Anghami partner for exclusive offer in Saudi Arabia & UAE

Amazon and Anghami announced a partnership that allows Amazon Prime members in Saudi Arabia and the UAE to enjoy an exclusive six-months free offer on Anghami Plus, Anghami’s premium paid tier, wi...

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