Zee has acquired the global telecast rights of the Times of India Film Awards 2016 (TOIFA), excluding India. Some of these regions include Middle East, Pakistan, Asia Pacific, America, Africa and Europe. The event is scheduled to take place in Dubai on the 17th and 18th March 2016. For the South Asians audience in Middle East, TOIFA will be showcased exclusively on Zee Cinema and for the Arabic audience it will be showcased on Zee’s Arabic Bollywood channel Zee Aflam.
Zee Entertainment Middle East CEO Mukund Cairae said, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region as we have acquired international telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”
Zee Entertainment Middle East chief content, creative officer Manoj Mathew said, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.”
“The event offers great entertainment with performances by some of the biggest Bollywood icons. We are thrilled to partner with the event, which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region,” he added.