Zambia local broadcasting houses welcome Deutshe Welle


Dora Siliya Minister of Information and Broadcasting Services of Zambia has welcomed the partnership between international media institutions and local media houses. Speaking during a courtesy call on her by German media house Deutsche Welle (DW) Director General Peter Limbourg, Hon Siliya said forged partnerships would create a platform for local media houses to scale up local content production following the massive strides Zambia has made under the digital migration process. She said Zambia could learn how German media regulated fake news, cyber bulling and other vices.

DW General Peter Limbourg said his organisation was interested in knowing the state of media freedoms in Zambia and that DW had an expanded base with about 15 million followers drawn mostly outside Germany and it was committed to provide quality service delivery through cooperation with its foreign partners.

He said in its strategy, Deutsche Welle had identified forging links trough a Pan African -European approach where co-productions with African media houses were promoted to feed into its platform and so as to give a positive outlook of the various issues affecting Africa.

The Minister said there is need for more content to fill the digital space and that both the public and private media would like to learn how a public media house like DW had sustained its relevance as a traditional broadcasting media.
“The growth of the local media and online platform is creating its own challenges such as regulation of fake news, cyber bulling and other vices detrimental to the Zambian society a situation which we could learn as to how it has been handled in your country,” she said.

Mr. Limbourg who was in the company of DW Head of Distribution Africa Sevan Ibrahim-Sauer and DW Director for International Affairs Klaus Bergmann said the DW visit to some African countries was to familiarize with programmes and challenges other media partners face.