Viaccess-Orca, the leading global OTT and TV platform provider, content protection and advanced data solutions company announced a partnership with Yes, Israel’s leading pay TV provider. Yes chose Viaccess-Orca COMPASS content discovery platform to build new personalisation services of its SVOD and Transactional VOD services in order to deliver tailored content recommendations to subscribers.
Viacess-Orca’s COMPASS is a proven content discovery platform which enables subscribers and operators to fully benefit from the interactive and content-rich world of personalised TV viewing. The services give users personalised recommendations enabling them to find content quickly and easily. The significance of COMPASS to operators such as Yes, is the offerings of content for users’ enjoyment which increased customer satisfaction and promotes loyalty.
Ori Gal, Chief Marketing Officer at yes said, “In order to keep our competitive advantage, it’s critical that we continually improve our customers’ experience and provide services that are tailored to their preferences.” Gal added, “Viaccess-Orca has been an important ally in that effort. Our prior collaboration to build COMPASS into our TV Everywhere service has been a real success. Therefore, it was only natural that we join forces again with Viaccess-Orca for our next-generation SVOD and TVOD offerings to provide the best personalized experience to our subscribers.”
“The Israeli pay-TV market is at a peak in competitiveness, with new players and services turning up the heat on the competition. With its TV Everywhere service, yes broke new ground as the first multiscreen TV offering in Israel, and we’re proud that COMPASS is an integral part of that,” said Paul Molinier, CEO at Viaccess-Orca. “We’re honored that yes has placed its trust in Viaccess-Orca once again for its VOD platforms improvements. The highly flexible COMPASS content discovery platform, in combination with yes’ superior content catalog, will continue to keep yes a leader in the Israeli market,” Molinier added.