Wasafi TV joined cable network StarTimes. Tanzanian popstar and Wasafi CEO Diamond Platnumz made the announcement during a press conference at the Slipway Hotel in Dar es Salaam. The move is expected to boost Wasafi TV’s reach to a wider Tanzanian audience. Diamond also took the opportunity to launch the Real Lives of Wasafi reality show, which will highlight artists’ careers and the backstory of their success.
The development comes after Minister of Information, Culture, Tourism and Sports in Zanzibar Rashid Ali Juma issued Wasafi TV and Radio with a broadcasting license earlier this year.
“There are many TV stations doing a great job to lift Tanzanian showbiz and we are glad to join their ranks. Our mandate is to the youth. We are here to give them opportunities to exploit their talents. Wasafi TV will be available to every Star Time subscriber, even those on the cheapest bundles,” declared Diamond.
Wasafi TV management has assured viewers that the channel will programme versatile content. As such, it will provide post-match analyses for 2018 FIFA World Cup matches, which StarTimes broadcasts. Wasafi management also addressed concerns that Wasafi TV would give preference to artists singed to the Wasafi music label.
“Let me assure you that we are here to promote the industry as a whole, so I encourage all artists to bring their content,” Wasafi’s Mkubwa Fela commented.
“This year our aim is to ensure our artists are paid well. We are working hard and pushing our sponsors to achieve this. Tanzanian artists need to benefit from their art. We hope to see them taking lavish holidays, living well and investing in their music,” he said.
Earlier this year, Wasafi announced plans to set up a recording studio in Rwanda. The label’s operation is also expected to open a branch in Nairobi, Kenya. Wasafi TV is available on StarTimes channel 444.