Zuku Fibre, the home-based fibre optic provider, a subsidiary of Kenyan Internet service provider Wananchi Group, has improved its Internet service offering in the country by launching the product called “Zuku Fire”. This is the Triple Play – Internet, Voice and Television – that the telecom company officially introduced to the market on September 12th. Tanzanian capital Dar Es Salaam is the first launch zone for this new offer, which will then be made available to consumers in the cities of Dodoma, Mwanza and Arusha.
According to the statements of Thomus Hintze, “Zuku Fire”, will be equipped with an Internet speed exceeding 100Mbps. He added that “the service was designed to meet the needs of consumers in online content, through a single package. Reports show that data consumption in Tanzania is three times as high than in Swaziland and that is why we preferred to launch the service here to make life easier. “
The launch of “Zuku Fire” by Wananchi Group is the manifestation of the aggressive strategy that the company decided to adopt in its markets in East and Southern Africa (Tanzania, Uganda, Zambia, Malawi) to increase its global income. The company is aware that the contribution of its main market, Kenya, could be backed by the tough battle of its competitors. Wananchi Group shares the Kenyan high-speed fibre optic Internet market with, among others, Safaricom, which is constantly investing in infrastructure.