Vuclip, a PCCW media company and the leading premium video-on-demand service provider for emerging markets, and Omantel, Oman’s first telecommunications company, have allied. Vuclip will provide Viu, its leading OTT video service, to Omantel mobile customers across the country.
The collaboration comes as part of Viu’s expansion into the Middle East market. Through this partnership, Omantel will provide its mobile customers access to localized regional and local premium TV shows, movies and Viu Originals through the Viu app on mobile.
The video content is adapted for both local and expat customers and is available in several languages including Arabic, Hindi, English and Tagalog.
Commenting on the partnership, Saleh Mahmood Al Maimani, Senior Manager Product Development, Omantel Consumer Business Unit, said, “Customer satisfaction is a top priority for us and to ensure that, we are always looking for ways in which we can keep them entertained and provide them with the best digital experience. Viu content is high quality and suitable for this audience.”
“With Viu, we’re always striving to engage consumers with premium local and localized content. Partnering with Omantel will enable us to reach a larger audience who can watch video content on their mobiles, that is tailored specifically for this region in various different languages,” declared Wesam Kattan, Vice President Content & Brand Marketing, Vuclip MENA.